What an app like Nomi has to include
| Nomi feature | What you need to build | Ongoing cost driver |
|---|---|---|
| Short, medium and long-term memory | Memory layers with summarization and retrieval | Extra tokens per reply |
| Custom personalities and backstories | Persona editor and shared notes | Prompt length |
| Group chats with several companions | Multi-agent turn taking | Several model calls per user message |
| Selfies, art, image edits and video | Image and video pipelines with filters | Per-image and per-video cost |
| Voice messages and calls | Speech synthesis and real-time audio | Per-minute audio cost |
| Proactive messages | Scheduled outreach and notifications | Model calls users did not trigger |
| Subscription plus credits | Plans, a credit ledger and pack pricing | Processing or store fees |
Nomi's credit model, and how to copy it
Nomi prices actions by how much they cost to serve: 1 credit for a selfie, art request or image edit; 6 for a standard video and 10 for HD; 25 for an extra group chat room; 100 for an extra Nomi slot. Packs run from 40 credits for $4.99 to 1,800 for $99.99 on the US App Store, so bigger packs cut the price per credit roughly in half. Credits need an active subscription, which keeps the membership as the base. Full figures are on the Nomi pricing page.
What it costs to run an app like Nomi
Published list prices as of October 26, 2026:
| Cost line | Published price | Source |
|---|---|---|
| Small chat model (OpenAI gpt-6-luna) | $0.10 per million input tokens, $0.50 per million output tokens | OpenAI pricing |
| Small chat model (Claude Haiku 5.5) | $0.10 input, $0.50 output per million tokens (prompts up to 100,000 tokens) | Anthropic pricing |
| Open model via OpenRouter (Llama 3.3 70B) | From $0.10 input, $0.32 output per million tokens, plus 5.5% on credit purchases | OpenRouter pricing |
| Image generation (FLUX schnell on Replicate) | $0.003 per image ($0.025 for flux-dev, $0.04 for flux-1.1-pro) | Replicate pricing |
| Hosting (Vercel Pro) | $20 a month, including $20 of usage credit | Vercel pricing |
| Age verification (AgeChecker.net) | $25 a month plus $0.50 per accepted check | AgeChecker.net pricing |
| Adult-friendly card processing (Verotel Basic) | 15.5% of each transaction, 10% rolling reserve for 6 months | Verotel price chart |
| Adult-friendly card processing (Epoch) | 15% for new accounts, down to 13.25% by weekly volume; $1,950 card registration | Epoch business services |
| App Store commission (Apple) | 30% standard, 15% in the Small Business Program and on subscriptions after year one | Apple Small Business Program |
As a worked example: a selfie generated with FLUX schnell on Replicate costs $0.003 at list price. Nomi sells that action for one credit, which is about $0.056 to $0.125 depending on the pack. Image actions are where credit stores earn their margin.
Where Nomi stops, and adult operators start
Nomi is 18+ and permissive in text, but it does not send nude images, citing app store and card network rules. Operators serving adults on the web, with an adult-friendly processor and age verification, can sell the image content Nomi's model leaves out. Nomi also pays affiliates 30% lifetime recurring commission; running your own site means you earn on the whole relationship rather than a referral share.
Build it, or launch on a white label platform?
Building Nomi from scratch makes sense for a funded team with engineers and a compliance plan. Most people searching for an app like Nomi want the business: a branded companion site that takes payments and earns. That is what a white label platform is for.
| Build it yourself | WhiteLabelFans white label | |
|---|---|---|
| Upfront cost | Developers, design and setup; custom builds commonly run $50,000 or more | $0 for launch-catalogue brands |
| Time to launch | Months, plus payment approval | 48 hours after approval |
| AI, image and hosting bills | Yours, growing with every active user | Included |
| Payments, chargebacks, age checks | You apply for a high-risk merchant account and run them | Already in place |
| Companions and content | You design and refresh the roster | Included, new companions weekly |
| How you earn | 100% of revenue minus every cost | Up to 60% of total site revenue |
WhiteLabelFans builds and runs the site under your brand and domain, with companions, AI chat, memberships, tokens, tips and custom photo requests already working, and high-risk payments and compliance handled. You send traffic and keep up to 60% of total site revenue. See what the platform includes or compare the white label options.
Frequently asked questions
How do I build an app like Nomi AI?
You need layered memory, persona and backstory tools, group chat, image and voice pipelines, and a subscription with a credit store. Then you need payment approval, age verification, content and traffic, which a white label platform provides ready-made.
How much does Nomi charge?
On the US App Store, Nomi's Standard plan is $15.99 a month, $39.99 a quarter or $99.99 a year, and credits cost $4.99 for 40 up to $99.99 for 1,800.
Does Nomi offer an API?
Yes. Nomi offers a Companion API to partners, with no published pricing and no white label offer.
What is the fastest way to launch a Nomi-style business?
A white label platform. WhiteLabelFans partners launch a branded AI companion site within 48 hours of approval and keep up to 60% of total site revenue.